British Hairdressing Awards 2025 - Trend image of the Year

Trend Image of the Year - category guidelines

This category is open to freelance, self-employed and salon- based hairdressers who are either training or qualified.
You need to supply a single 10” x 8” image showing commercial, wearable, hair that reflects current trends.
This image can be entered into any other category.
Only one entry is permitted per stylist.
Should you go through to the second round, you will not be required to enter any further images.
Entrants can use wigs and/or hairpieces, but the image must show consumer-friendly hair and should not be avant garde.
Entrants must work in a commercial environment, and have done so for a minimum of three years (excluding training).
Entrants must have a regular client column in Salon/Space within the region entered. This means working regularly with clients, in a salon, for a minimum of one day per week. This may be checked.
Entrants can submit with one other stylist from their salon but cannot submit with any further individuals unless entering Artistic Team of the Year.
Work submitted may be published work.
Images entered must have been photographed between 1st July 2024 and 27th June 2025.
Winners recognised in the Hall of Fame can re-enter their chosen category after a two-year rest period.

Professional photographers, make-up artists and stylists may be used.
Hair work must be presented on real models (i.e not training/doll heads or mannequins).
Please bear in mind that should you get through to the second round, you do not need to supply any further photographs.

The photograph must be 10” x 8” (i.e. portrait dimensions). The total size should include any borders.
Photographs should be supplied on photographic paper, or other thick paper to prevent damage when in transit. We would suggest a paper weight of 300gsm.
The image must have your name, salon name, and category on the back. Do not write directly on the back of your image; use a label and write the information on before you attach.
You must also label the back of your photograph to declare where wigs, hairpieces and/or strands have been used. This is compulsory.
The digital version of your image is required. Please upload the high resolution image directly to Evessio (our online platform).

You must take a ‘before’ picture of each model.
This should be taken on the day of the shoot, prior to any hair work, make-up or styling.
Failure to provide these may result in disqualification.
This images is only required in its digital version through your online entry form.

You must take an ‘after’ picture of each model, before any post-production or retouching.
Failure to provide these may result in disqualification and the organisers and judges reserve the right to question any photographs which appear to have been edited.
This image is only required in their digital versions through your online entry form.

You must take two, 360 degree videos of each model: one ‘before’ prior to any hair work, make-up or styling, and one ‘after’, before any post-production or retouching.
This can be shot on your phone. Please upload these videos to your entry form.

Complete and sign the entry form on page 17 of the entry guidelines, and return in the post with your photographs.
You will need an entry form for each entry you send. This is to ensure we can allocate the images to your online entry.

Ensure your photographer has completed and signed the declaration section.
The deadline for entries is 5pm Friday 27th June 2025 and late entries will not be accepted.
Photographs may be black and white or colour and the hair should be aspirational, wearable and reflect current trends.
Images can be full length, but the hair should always be the focus.
No more than two faces may appear in any one photograph.